Recently a client of my expressed his frustration about how his coworkers use email. He had received a misinformed email message that, of course, was copied to a few critical people which in turn created a time consuming drama that could have been resolved in minutes. The email was about a safety issue (an electric shock hazard) at a large company. Allegedly someone had gotten shocked. Wouldn’t you agree that an issue like that warrants a phone call? It’s like emailing an ambulance when someone is having chest pains! Or sending a letter to the fire department when a house is burning! Where is our common sense and what have we come to? Why are we so reluctant to engage in live communication? The reason I hear most frequently relates to time. It’s quicker. But understand, quicker isn’t always better. When it comes to communication, use the tool that is most appropriate.
In the business arena email can be a very useful too when:
¨ You need a simple answer to a question
¨ You want to share information
¨ You want to make sure everyone on your team is informed
¨ You want to introduce an idea for someone to mull over
¨ You want to set up or confirm an appointment or meeting
Avoid using email when:
¨ You are angry or frustrated with the recipient
¨ You are angry or frustrated with a situation
¨ The issue is a sensitive subject to the recipient
¨ The information is highly confidential
¨ The topic is critical or time sensitive
¨ It’s an emergency
These are just a few of my thoughts. If you have any other ideas to add, feel free to comment.
Clear communication is tricky business. So when in doubt, go see the person live or just pick up the phone!








